What is Brand Genericide

Nintendo Genericide picture

Your brand is valuable. Protecting your brand with a registered trademark is important to maximize your brand awareness and protecting consumers from inferior impostors. However, if you fail to enforce your trademark rights when they are violated, you risk losing your brand name to genericide. Protecting your brand from the beginning is essential.

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Do You Need To Use An NDA?

One of the most widely circulated documents in commerce today is the non-disclosure agreement (NDA). As former in-house counselors, our attorneys reviewed dozens of NDAs every week. As we work with more startups and small businesses, we notice extremely divergent views regarding the use of NDAs. Some companies love the idea of using an NDA, some find no use for it, while others are against it, entirely.

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Worst Legal Mistakes made by Startups near NYC

When you decide to launch your startup near NYC, your attention is focused on creating the perfect product, hiring the best employees, and finding office space in just the right location. Legal issues are the last thing on your mind, but without proper attention, these can lead to costly litigation later. These are some of the worst legal mistakes startups make in New York and how you can avoid them.

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