The question “how long does it take to get a trademark” comes up quite often during our initial brand protection consultations. Every application is different. Each Examiner reviews an application subjectively, so it’s impossible to predict how they will scrutinize any individual application. An application could have any number of minor defects that are easily curable. Alternatively, an application filed by an inexperienced individual could be flawed in a way that would force the individual to abandon their application altogether.
U.S. citizens do not need to work with a trademark lawyer, but it is highly recommended to do so. Additionally, a USPTO regulation that went into effect last August requires foreign applicants to work with a U.S. licensed attorney. Trademark law is always changing. Working with a lawyer who stays up to date on the latest trends, guidelines, and cases could help you save time, resources, and money.
Generally, we set the expectation that the entire process should take less than 10 months. Perfect applications are rare. While we have filed applications that were registered less than 7.5 months from the application date, the norm is closer to 9 months.
The chart below will give you a better idea of the entire process: