News & Insights

In 2020, you will see the acronyms SaaS, Paas, and IaaS more often than you did 20 years ago. The growing demand for software, platforms, and infrastructure to be more scalable, faster/easier to use, and cost-effective has shifted us away from the traditional on-premises model to a cloud-based model. This post will dive into the three services above; SaaS, PaaS, and IaaS.

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Over the past several years, people have become increasingly aware of the security concerns that exist on the internet. Americans are acutely aware of how much their data is being shared online thanks to high profile data breaches and congressional hearings. In response to consumer privacy concerns, several states have implemented new data security laws. The most recent of which is California’s CCPA. This blog post discusses some ways that startups can become CCPA compliant.

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Crowdfunding pitfalls exist, but crowdfunding is a good way for startups to raise money for their product/service. Widget makers and apparel designers/manufacturers (including our client, Apricoat®), in particular, have made extensive use of crowdfunding to get projects off the ground. In 2012, then-President Obama signed the Jumpstart Our Business Startups Act (“JOBS Act”) which allows crowdfunding for equity (with some limitations).

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Many entrepreneurs and startup founders have great ideas; however, first-time founders often lack knowledge about finances, investment, and lack a strong network. Ambitious founders who want to succeed with their new startup, sometimes feel overwhelmed when confronted with new and unfamiliar vocabulary such as “incubators and accelerators.”

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With a few exceptions, lawyers have traditionally charged by the hour for legal services. As we spend time with entrepreneurs and startup founders, we have found that traditional fee arrangements don’t necessarily meet their needs. Think about the various subscriptions you use in your day-to-day life such as Amazon Prime, Netflix, Spotify. Then, think about a similar model for lawyers; legal subscription services.

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As an entrepreneur, you put blood, sweat, and tears into your startup, not to mention your savings and investments of others. Strong branding is one of the things which will help your startup succeed in the first few years. As you put together your branding strategy, you have likely created a symbol or design for your logo and/or some type of slogan, catchphrase, or word to set yourself apart from your competition.

It’s crucial for you to trademark your creative marketing tools to prevent others from using them. Keep reading to learn exactly which items you could/should trademark, how to go about the application process, and why you should have a trademark attorney during the process. 

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