Strong branding is one of the things which will help your startup succeed. Learn more about trademarking and why you should have a trademark attorney.
The Law Office of Elliott J. Brown offers a wide variety of brand protection services for startups and established businesses. We counsel clients from many different industries concerning trademark matters. This includes the evaluation of names and logos, development, registration, and protection.
Genericide occurs when a brand name becomes a generic term used to describe the item associated with the brand. When this occurs, your brand loses its distinctiveness in the market and you risk losing your trademark rights.