Getting trademarks for the items requires going through an application process with the United States Patent and Trademark Office (USPTO). Once you submit your application, the USPTO Examiner reviews your application to make sure you’ve complied with all the rules. Then, they accept or deny the application. It sounds like a simple process. Yet, at any point, while applying for a trademark, something might go wrong and lead to a denial, making an experienced trademark attorney crucial for the process.

Not all marks you choose can be legally protected or registered with the USPTO. A trademark attorney can ensure the items you want trademarked can be protected, and most importantly, can help you prevent others from using the same or similar mark. Trademark law is complex and even the USPTO recommends all those who file seek the help of a qualified lawyer. With specialized knowledge about intellectual property law and trademarks, a lawyer can help you avoid costly mistakes which might result in denial.