Strong branding is one of the things which will help your startup succeed. Learn more about trademarking and why you should have a trademark attorney.
Getting trademarks for the items requires going through an application process with the United States Patent and Trademark Office (USPTO). Once you submit your application, the USPTO Examiner reviews your application to make sure you’ve complied with all the rules. Then, they accept or deny the application. It sounds like a simple process. Yet, at any point, while applying for a trademark, something might go wrong and lead to a denial, making an experienced trademark lawyer crucial for the process.
Not all marks you choose can be legally protected or registered with the USPTO. A trademark lawyer can ensure the items you want trademarked can be protected, and most importantly, can help you prevent others from using the same or similar mark. Trademark law is complex and even the USPTO recommends all those who file seek the help of a qualified lawyer. With specialized knowledge about intellectual property law and trademarks, a lawyer can help you avoid costly mistakes which might result in denial.
Genericide occurs when a brand name becomes a generic term used to describe the item associated with the brand. When this occurs, your brand loses its distinctiveness in the market and you risk losing your trademark rights.
A trademark is a symbol, design, word, or phrase that distinguishes one business’s products from another. A service mark is a symbol, design, word, or phrase that distinguishes one business’s services from another.