You Just Had a Brand New Product Idea — Now What?

person with new product idea

A new product idea will continuously run through your mind – it’s like a sudden natural event — a volcanic explosion. But when rewarded with an unprecedented idea, most people pull out their smartphones and call or text to share it with someone they know and trust. Sadly, our passion for notifying and enlightening our trustees overwhelms the fact that our world is ruled by the internet of things (IoT) – it’s like an open book. Great work and ideas can be easily stolen unless you protect them. You just had a brand new product idea – what are some ways you can protect it?

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Do Startups Need a Trademark Attorney?

trademark attorney meeting with a prospective client to discuss trademark options

As an entrepreneur, you put blood, sweat, and tears into your startup, not to mention your savings and investments of others. Strong branding is one of the things which will help your startup succeed in the first few years. As you put together your branding strategy, you have likely created a symbol or design for your logo and/or some type of slogan, catchphrase, or word to set yourself apart from your competition.

It’s crucial for you to trademark your creative marketing tools to prevent others from using them. Keep reading to learn exactly which items you could/should trademark, how to go about the application process, and why you should have a trademark attorney during the process. 

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How to Protect Business Ideas?

In the age of instant communication, it’s not easy to protect business ideas. Depending on what kind of information is accessible to others, there are several options available to protect business ideas from being stolen or copied by third parties. If you want to ensure that your business partners or employees do not misappropriate or share important business ideas or information with others, your best bet may be to create an employment agreement/independent contractor agreement and/or a non-disclosure or non-compete agreement that includes certain confidentiality obligations and restrictive covenants in them.

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