How to Protect Business Ideas?

In the age of instant communication, it’s not easy to protect business ideas. Depending on what kind of information is accessible to others, there are several options available to protect business ideas from being stolen or copied by third parties. If you want to ensure that your business partners or employees do not misappropriate or share important business ideas or information with others, your best bet may be to create an employment agreement/independent contractor agreement and/or a non-disclosure or non-compete agreement that includes certain confidentiality obligations and restrictive covenants in them.

Read More

What is Brand Genericide

Nintendo Genericide picture

Your brand is valuable. Protecting your brand with a registered trademark is important to maximize your brand awareness and protecting consumers from inferior impostors. However, if you fail to enforce your trademark rights when they are violated, you risk losing your brand name to genericide. Protecting your brand from the beginning is essential.

Read More

What Are Your Trademark Rights?

trademark written in a brand strategy book for NJ trademark attorney

A trademark is a symbol, design, word, or phrase that distinguishes one business’s products from another. A service mark is a symbol, design, word, or phrase that distinguishes one business’s services from another. The term “trademark” is commonly used to refer to both trademarks and service marks in the United States. Trademarks have common-law rights, but a business may also choose to federally register its trademark for enhanced protection.

Read More

Things Your Startup Must Know About IP

When you found a startup, you have a lot on your mind at the beginning — hiring the right employees, attracting customers, choosing an office space — and you may not think about how your intellectual property (IP) affects your ability to do business. IP, however, is your startup’s most valuable asset, and as a startup founder, you need to be mindful of how it is used and who can claim ownership of it.

Read More